Posts filed under: Marketing

Its imperative for retailers to understand while a lot of shopping happens on impulse, a majority of the time shoppers have careful planned and researched ideas for whatever item they want to purchase. A lot of thought goes into deciding on...
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When people today shop for things that they want and need, studies show that their smartphones are now where most them turn. Our mobile gadgets have turned turned into our go-to assistants and advisors. For retailers, this means huge opportunities...
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In the simplest terms: Its less important for a shopper now-a-days to be present in-store, than for the store to be present wherever and whenever a shopper needs them You have to figure out new ways to show up with...
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Lets take a look at an example of how a very popular retailer has put intent and context at the center of its marketing strategy and consumer experience to great success Target did a customer survey and saw that 98%...
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