Posts filed under: Advertising

Its imperative for retailers to understand while a lot of shopping happens on impulse, a majority of the time shoppers have careful planned and researched ideas for whatever item they want to purchase. A lot of thought goes into deciding on...
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Did you know nearly 60% of smart-device users now-a-days use the mobile platform as a “sous-chef” companion while cooking in the kitchen? Lifestyle icon Williams-Sonoma has always been a very visual brand. It has a long history of beautiful lifestyle...
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In the simplest terms: Its less important for a shopper now-a-days to be present in-store, than for the store to be present wherever and whenever a shopper needs them You have to figure out new ways to show up with...
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Lets take a look at an example of how a very popular retailer has put intent and context at the center of its marketing strategy and consumer experience to great success Target did a customer survey and saw that 98%...
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