All posts by: Dylan Jackson

Lets take a look at an example of how a very popular retailer has put intent and context at the center of its marketing strategy and consumer experience to great success Target did a customer survey and saw that 98%...
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Its imperative for retailers to understand while a lot of shopping happens on impulse, a majority of the time shoppers have careful planned and researched ideas for whatever item they want to purchase. A lot of thought goes into deciding on...
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Did you know nearly 60% of smart-device users now-a-days use the mobile platform as a “sous-chef” companion while cooking in the kitchen? Lifestyle icon Williams-Sonoma has always been a very visual brand. It has a long history of beautiful lifestyle...
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When people today shop for things that they want and need, studies show that their smartphones are now where most them turn. Our mobile gadgets have turned turned into our go-to assistants and advisors. For retailers, this means huge opportunities...
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For millennials who spend a large amount of time in their day watching online videos, Youtube creators prove to be more influential and relatable than traditional celebrities. Youtube creators listen to and interact with their fans a lot more, they...
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In the simplest terms: Its less important for a shopper now-a-days to be present in-store, than for the store to be present wherever and whenever a shopper needs them You have to figure out new ways to show up with...
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Shoppers will continue to use smartphones this holiday season and here are some of the latest consumer shopping trends Visually Rich Ads: Today, oversized catalogs and window shopping are falling out of style. The web, rich with visuals, videos, and...
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Lets take a look at an example of how a very popular retailer has put intent and context at the center of its marketing strategy and consumer experience to great success Target did a customer survey and saw that 98%...
Continue Reading →