For millennials who spend a large amount of time in their day watching online videos, Youtube creators prove to be more influential and relatable than traditional celebrities. Youtube creators listen to and interact with their fans a lot more, they are more connected to their fans, and this results in Youtube communities that look more like friendships than fan-ships. Here are some statistics from “The Youtube Generation Study”[ A Google commissioned Ipsos survey] of US teen Youtube subscribers.^

Because Youtube creators foster such strong ties with their fans, they have a more engaged fanbase. Compared to videos created by traditional celebrities, videos created by the top 25 Youtube stars earned:

  • 3X as many views
  • 2X as many actions (likes, subscribes, etc..)
  • 12X as many comments

Youtube stars are now at the center of cultural trend setting. Fans these days agree that they shape trends and drive the culture forward. Consider these stats:

  • Millennial think Youtube stars are more influential at creating modern trends thanks other celebrities.^
  • 7 in 10 Youtube subscribers say that Youtube creators shape and change modern day culture.^
  • 6 in 10 Youtube subscribers would follow advice on what to buy from their favorite creator over their favorite TV personality.^
  • Nearly 40% of millennial subscribers say their favorite Youtube creator understands them better than their friends.^